Legal
Privacy Policy
Alfred Ltd. (“Alfred”, “we”, “us”, or “our”) is committed to protecting your privacy. This policy describes how we collect, use, and share information when you visit alfredhq.com, contact us, or use our services.
Information we collect
We collect information you voluntarily provide, such as your name, work email address, company, role, and the contents of your enquiry when you contact us or request a product demonstration.
How we use information
We use information to respond to enquiries, arrange demonstrations, provide and improve Alfred’s compensation data and reporting services, communicate essential service updates, maintain security, and comply with legal obligations. We rely on performance of an agreement, our legitimate interests in operating and improving our services, legal obligations where applicable, and consent where required.
Sharing information
We may share the minimum necessary information with service providers that help us operate our website, communications, analytics, security, and customer services. Providers acting on our behalf may not use your information for their own marketing. We do not sell or rent personal information.
Cookies and analytics
Alfred does not use advertising cookies or sell personal information. We may use privacy-conscious analytics to understand aggregated website usage and improve performance. Third-party websites linked from Alfred, including scheduling and social platforms, may set their own cookies under their own privacy policies.
Retention and international processing
We retain personal information only for as long as needed to respond to enquiries, provide services, maintain necessary records, and meet legal obligations. Some service providers may process information outside the UK or European Economic Area. Where applicable, we use recognised adequacy arrangements or contractual safeguards.
Your rights
Depending on the circumstances, you may request access, correction, deletion, restriction, or portability of your information; object to certain processing; withdraw consent; and object to direct marketing. You may also complain to the Information Commissioner’s Office or your relevant local data-protection authority.
Contact us
Questions about this policy or your personal information can be directed to hello@alfredhq.com.
This policy may be updated as Alfred evolves. Last updated: November 2026.